The Lean Canvas is a 1-page business model template developed by Ash Maurya that helps entrepreneurs validate their business ideas and make data-driven decisions. It is a simplified adaptation of the Business Model Canvas, focusing on the key assumptions that are most critical for early-stage startups.
Customer Segments: Who are your ideal customers? What are their needs, challenges, and pain points?
Problem: What are the core problems that your product or service solves for your customers?
Solution: How does your product or service address the problems identified in the Problem block?
Unique Value Proposition: What makes your product or service unique and valuable compared to competitors?
Channels: How will you reach your target customers and deliver your solution to them?
Customer Relationships: How will you build and maintain relationships with your customers?
Revenue Streams: How will you generate revenue from your product or service?
Key Activities: What essential activities need to be done to execute your business model?
Key Resources: What are the essential resources (people, technology, investments) required to execute your business model?
Clarity and Focus: The Lean Canvas forces you to clearly articulate your business idea and its key assumptions.
Early Validation: By testing your assumptions with potential customers, you can identify and address flaws early on.
Agile Testing: The Lean Canvas facilitates an iterative approach, allowing you to continuously improve your business model based on feedback.
Data-Driven Decisions: The Lean Canvas helps you make decisions based on real customer data, rather than assumptions.
Fill out the canvas: Start by brainstorming ideas for each block. Use sticky notes or a digital tool to make it easy to rearrange and iterate.
Validate your assumptions: Get feedback from potential customers to validate your key assumptions. This could involve conducting interviews, surveys, or user tests.
Iterate and refine: Based on the feedback, refine your Lean Canvas and make changes to your business model. Repeat this process until you have a validated and robust business idea.
The Lean Canvas is a powerful tool for early-stage startups and entrepreneurs. It provides a structured framework for developing and validating business ideas, enabling you to make data-driven decisions and increase your chances of success.
Template 1: https://neoschronos.com/download/lean-canvas/docx/
Template 2: https://miro.com/templates/lean-canvas/
How to use (in polish) https://kopalniabiznesu.pl/instrukcje/mariusz-najwer-lean-canvas